Project Area

Consumers Beyond Disposability

Catalyze large-scale adoption of new waste reduction solutions such as Loop, which seeks to shift consumer consumption from disposable to durable packaging solutions. 



World Economic Forum, Ellen MacArthur Foundation, City of Paris, NYC Mayor’s Office of Sustainability, PepsiCo, P&G, TerraCycle, Greenpeace, WWF, UNEP 



Currently United States and France