Better Buying Lab

PACE Partner World Resources Institute is contributing to the following Calls to Action from the Circular Economy Action Agenda for Food: 

1. Enable transitions to planetary health diets 

Ambition 

The Better Buying Lab works on researching and scaling cutting-edge strategies that enable consumers to choose more sustainable foods, focusing first on plant-based foods. Such a transition accelerates demand for sustainable food.  

Objectives

The first step is to explore the ways in which one can increase people’s purchasing of plant-based foods, which use natural resources efficiently.  In 2021, Better Buying Lab will double down on research to determine which interventions are most capable of shifting social norms about food waste and changing consumer behaviour.  

The three core areas include (1) transforming food industry communication, (2) popularizing plant-rich dishes, and (3) identifying environmental metrics, targets and methods.

Partners 

World Resources Institute