Project Area Thematic Document
Project Area

10X20x30 Food Loss and Waste Initiative

Bring together 10 of the world’s biggest food retailers and providers to each engage with 20 of their priority suppliers to halve rates of food loss and waste by 2030.



World Resources Institute, AEON, Ahold Delhaize, Carrefour, IKEA Food, Kroger, METRO AG, Pick n Pay, The Savola Group, Sodexo, Tesco, Walmart




Project Area

Ellen MacArthur Food Initiative


Create unstoppable momentum towards a regenerative food system based on the principles of a circular economy.


  • The linear food system is ripe for disruption. While the industrial food system has generated many benefits, it is also highly extractive and wasteful, proving to be unfit to feed the world in a way that is healthy both for people and natural systems in the long term

  • The circular economy offers a vision for a food system fit for the future

  • Cities can trigger a shift to a better food system. Businesses, public bodies, organisations, and people within cities can accelerate the global transition to a healthy, regenerative food system underpinned by circular economy principles


  • Mobilise a cross-sector public-private stakeholder consortium to realise the circular model for food in cities around the world

  • Illustrate the vision with a number of city demonstrator projects


The Ellen MacArthur Foundation's Cities and Circular Economy for Food report aims to highlight the often under appreciated role urban food actors can play to drive food system transformation. The report aims to demonstrate that using the catalytic potential of cities to spark change can be a powerful addition to the landscape of efforts needed to transform our relationship with food, highlighting that now is the time to make it happen. 

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