Capital Equipment Coalition - Europe and North America

This Action aligns with the following Calls to Action from the Circular Economy Action Agenda for Capital Equipment:

2. Transform Customer Perception and Procurement Models to Increase Demand for Circular Products and Services

3. Leveraging Servitization, Guide and Support Product Use Rates and Use Life Extension

6. Collaborate Across Value Chain and Sectors to Strategically Plan Reuse Operations

7. Increase End-of-Use Product Return

9. Leverage Digital Technologies for the Circular Transition



Europe and North America


Ambition of the Capital Equipment Coalition

Our vision is a closed-loop capital equipment industry in which value is preserved and recovered across the product lifecycle. 


To achieve this vision, it is our ambition to:  

  • Accelerate the implementation of circular practices internally (through organizational change) and across the value chain (through external engagement of suppliers and customers) 

  • Drive alignment of cross-sectoral strategies and developing a shared language and narrative 

  • Contribute to the global circular economy transition 



Global use of capital equipment - ranging from MRI scanners to agricultural equipment and much in between - represents a significant proportion of all material use and current waste generation.


During Davos 2018, a group of forward-thinking business leaders in Europe committed to bold pledges that aim to preserve and recover the value from the capital equipment they produce, service, or influence. In February 2021, a new group of businesses in the North American market joined as an additional cohort within the Coalition alongside Europe.


While pursuing their individual commitments, the group collectively develops an understanding of the most critical common challenges and best practices to overcome them. By openly sharing progress on their pledges and insights on replicable practices, the group aims to inspire other companies to define their own commitments and help drive the transformation of the capital equipment sector. The Coalition’s platform will facilitate collaboration among not only participating companies, but also key enabling stakeholders across industries in both markets to identify, build upon, and share approaches and technologies that can accelerate the circular economy. We know that the impact of these efforts will be multiplied if we work together across sectors and siloes to drive meaningful change.


Plan of Action

The Coalition collaboratively identifies challenges and opportunities, shares best practices and develops solutions to drive change towards a circular economy for Capital Equipment. By openly sharing progress, insights and learnings, the Coalition creates awareness on the need to transition, engages and enables other players in the public and private sector with the knowledge to accelerate collective progress towards a circular economy.



If you would like to know more about the European Cohort, please reach out to Circle Economy


For companies or partners interested in joining the North American Cohort, please email the U.S. Chamber of Commerce Foundation’s Sustainability and Circular Economy team.


Regional Hosts

Circle Economy

U.S. Chamber of Commerce Foundation


Project Leaders European Cohort


DELL Technologies

ENEL Group







FedEx Express Europe


Project Leaders North American Cohort



GE Digital