Consumer Impact Action Panel - Electronics Club

PACE Partner Sitra is contributing to the following Calls to Action from the Circular Economy Action Agenda for Electronics 

5. Encourage bring-back by consumers

6. Set up effective collection systems

3. Transform Consumption Modes to increase market demand for circular products and services



The Consumer Insight Action Panel is a European multi-stakeholder initiative designed to support the transition to the circular economy by generating, applying and testing consumer behavioural insights in circular strategies. It aims to provide support to evidence-based policy and business circular economy innovations co-developed in collaboration with civil society organisations and think-tanks, through a better engagement and understanding of consumers.


As part of this initiative, the Electronics Club has brought together about ten organizations from different stakeholder groups in the electronics sector who are committed to better engage consumers, understand consumer behaviour and test behaviourally-informed approaches in retail stores, neighbourhoods and households to increase repairing of electronics, improve product maintenance and boost their returning through take-back schemes. 



In 2021, three pilot interventions on take-back schemes and the French repairability index will be performed and evaluated, also with the aid of a sustainability assessment framework prototype. Moreover, the club will interview experts on the topic of fairness in the circular economy, derive targeted policy recommendations and insights and provide club members with know-how and supporting materials to further improve their circular offers and engage consumers through circular strategies.



Sitra, CSCP, Deutsche Bundesstiftung Umwelt (DBU)