Consumers Beyond Waste

This Action aligns with the following Calls to Action from the Circular Economy Action Agenda for Plastics

4. Stimulate Consumer Adoption of Plastic Reuse

2. Incentivize and Support Product Design for Reuse and Recycling of Plastic

5. Guide and Support New Business Models for Environmental, Financial, and Social Triple-Win

 

Project description

Consumers Beyond Wastey seeks to catalyze large-scale adoption of new waste reduction solutions such as Loop, which seeks to shift consumer consumption from disposable to durable packaging solutions. 

 

Location

Currently the United States and France

 

Partners

World Economic Forum (Leading Foundation)

Ellen MacArthur Foundation

City of Paris

NYC Mayor’s Office of Sustainability

PepsiCo

P&G

TerraCycle

Greenpeace

WWF

UNEP 

Unilever

Algramo

Nestle 

Closed Loop Partners

Kearney