Activate large-scale circular solutions on plastics in consumer-oriented sectors that maximize, measure, and multiply both environmental and social benefits.
World Wildlife Fund
Keurig Dr Pepper
Proctor & Gamble
The Coca-Cola Company,
Ellen Macarthur Foundation
Plastics Policy Playbook and Implementation
Improve collection and end marine plastics by innovating public/private policy measures for government and business.
The Trash Free Seas Alliance ©
The Resilient Cities Network
The Circulate Initiative
The Centre for Marinelife Conservation (Vietnam)
Consumers Beyond Disposability
Catalyze large-scale adoption of new waste reduction solutions such as Loop, which seeks to shift consumer consumption from disposable to durable packaging solutions.
Currently United States and France
World Economic Forum
Ellen MacArthur Foundation
City of Paris
NYC Mayor’s Office of Sustainability
New Plastics Economy
Over the past four years, the Ellen MacArthur Foundation’s New Plastics Economy initiative has rallied businesses and governments behind a positive vision of a circular economy for plastics. Its 2016 and 2017 New Plastics Economy reports captured worldwide headlines, revealing the financial and environmental costs of waste plastic and pollution. In the last year it has brought together 15 leading companies committed to work towards 100% reusable, recyclable, or compostable plastic packaging by 2025. The Global Commitment takes this work to the next level – creating a global coalition of leaders with the power to prevent plastic pollution at the source.
Long term ambition of New Plastics Economy
Create unstoppable momentum towards a plastics system that works.
Plastics are fundamental to our everyday life
They are one of the most wasteful examples of our existing linear, take-make-dispose economy
With 8 million tonnes of plastic entering the ocean each year, we urgently need to rethink the way we make, use and reuse plastics
We need to eliminate plastics we don’t need, and innovate so all plastics we do need can be circulated and never become waste
Through collaboration and alignment behind a common vision, achieve tangible steps towards a circular economy for plastics