This Action aligns with the following Calls to Action from the Circular Economy Action Agenda for Plastics
6. Set-up functioning collection systems
3. Address hygiene and safety concerns to promote plastics reuse
4. Stimulate consumer adoption of plastic reuse
Loop Store aims to create a zero-waste system by replacing single-use plastics. It is enabling consumer goods companies to deliver their products in durable packaging that is collected at end-of-use, cleaned, refilled, and reused.
Global in-store launches: In 2021 Loop began its transition from pilot to scale-up by launching Loop’s reuse system in physical stores with the leading grocery retailer in the markets where Loop is live. Loop will have launched in 100+ physical stores across 4 continents by the end of 2021.
First QSR launch: in July 2021, Loop launched a pilot with McDonald’s in the UK. By end of 2021, Loop will expand its Quick service restaurant (QSR) footprint with McDonald's and also plans to launch pilots with Burger King for reusable beverage cup and take-away food packaging.