Project DIRECT

This Action aligns with the following Calls to Action from the Circular Economy Action Agenda for Plastics 

2. Incentivize and support product design for reuse and recycling of plastics 

5. Guide and support news business models for environmental, financial, and social triple-win 



DIRECT stands for designing inclusively for a safe and sustainable circular economy transition. It aims to contribute to circular economy transition agendas by (1) filling current knowledge gaps concerning the technical implementation of safe and sustainable circular design, and (2) stimulating the implementation of safe and sustainable circular design in innovation processes. 



Started in 2019 and continuing until 2022, DIRECTS will publish a factsheet and guidance on safe and sustainable by design that delivers a practical method that designers can use to determine the safety and sustainability of their product at the start of the design process. The methodology should also be able to support business practices, for instance in writing a business strategy. In addition, it contributes to the creation of a network of companies and people who collaborate with RIVM in developing this methodology. 



RIVM, Wageningen University & Research, Nutricia