This Action aligns to the following Calls to Action from the Circular Economy Action Agenda for Plastics:

5. Guide and Support New Business Models for Environmental, Financial, and Social Triple-Win 

2. Incentivize and support product design for reuse and recycling of plastics 



ReSource seeks to activate large-scale circular solutions on plastics in consumer-oriented sectors that maximize, measure, and multiply both environmental and social benefits. 



Achieve 100% elimination of plastic pollution within its Member companies through a three-pronged approach that seeks to maximize, measure and multiply their impact on solving the plastic pollution crisis. This means helping companies: 

  • Prioritize the activities that will yield the greatest impact, including which interventions will most effectively reduce unnecessary plastic and plastic waste across the company’s plastic footprint,  

  • Implement those activities against an innovative methodology and measure their progress annually, and  

  • Facilitate collaboration with other companies, stakeholders and governments to incite new solutions and investments 






The World Wildlife Fund (WWF), Procter & Gamble, The Coca-Cola Company, Ellen Macarthur Foundation, Ocean Conservancy. Keurig Dr Pepper, McDonald’s, Starbucks, Tetra Pak, Colgate-Palmolive, Kimberly-Clark