Rethinking Ownership

PACE Partner Sitra is contributing to the following Calls to Action from the Circular Economy Action Agenda 

  • Guide and Support New Business Models for Environmental, Financial, and Social Triple-Win (Plastics, CTA 5; Textiles, CTA 4; Electronics, CTA 4) 



The overall ambition of Rethinking Ownership is to change the narrative on product ownership and circularity. Through this action, Sitra seeks to support businesses in adopting producer ownership models to reduce the consumption of materials and extend product-life. Additionally, it aims to provide information for decision makers in the EU on how the producer ownership models and the EU's sustainable product policy framework are key for mainstreaming circular business models.  


Objectives for 2021  

Rethinking Ownership's report has been published in December 2020 and it outlines how, by 2030, companies will have transitioned from simply selling products to renting, maintenance and returns. Sitra is now organizing workshops, studies and events on the topic. 



Sitra (PACE Partner)