Circular Clothing Action Plan
To create positive impact, we have to turn global ambitions for circular clothing into tangible action points that can be taken up by local actors”
- David Rogers, Head of International Resource Management at WRAP
Denmark & UK
WRAP, a charity working with governments, businesses, and communities to deliver practical solutions to improve resource efficiency.
Ambition of the CCAP project
WRAP aims to develop global goals for a circular clothing economy and facilitate their translation into national frameworks with measurable targets.
They focus on three long-term ambitions set out in the Ellen MacArthur Foundation's vision of a circular economy for fashion:
1) Circular Design – Clothes are made to be made again
2) Circular Manufacture – Clothes are made from safe and renewable or recycled inputs
3) Circular Retail – Clothes are used more
Why do we need CCAP?
There is an urgent need to address the catastrophic environmental impacts of Fast Fashion. The current clothing system is extremely inefficient. It is estimated that more than half of fast fashion produced is disposed of in under a year.
To shift to a sustainable textile industry will require a radical re-imagining of the current linear models. Many initiatives are already trying to combat this and drive a move to a circular economy – however, they all fall short.
Currently, there is no proven, coordinated way of delivering change that harnesses government involvement and industry leadership, connects existing initiatives, and holds them to account.
How will CCAP facilitate the transition to a circular clothing industry?
WRAP has an extensive track record of delivering change through the use of Voluntary Agreements. These have proven effective across multiple industry sectors and in multiple countries around the world and offer an alternative policy option to cumbersome, expensive, and inflexible legislation. WRAP has used its experience in developing these agreements to produce a ‘Blueprint’ to facilitate the successful delivery of national agreements across food and plastics.
Project partner WRI has complimentary experience in both metric setting and policy engagement which underpin the successful implementation of such agreements. With funding from the Laudes Foundation (formerly C&A Foundation), WRAP will work closely with other key players in the circular fashion space to establish an effective, replicable model for national Circular Clothing Action Plans.
What are the next steps?
Around April 2021, WRAP will launch a 1-year pilot in Denmark translating the global agenda into a national framework and drive its implementation together with in-country partners. The following steps are planned:
Map out existing circular clothing initiatives and define gaps
Develop global targets
Find an in-country partner and win the support of the national government
Build a steering committee with important local players from across the fashion supply chain
Define national framework in cooperation with local stakeholders
Develop governance structure and allocate funding
Agree on most impactful interventions and roadmap
Establish metrics, data collection method, and reporting standard
Run pilot in-country
Produce a Blueprint on how to set-up a Voluntary Agreement on Circular Fashion
Evaluate project results and disseminate achievements and lessons learned
A successful completion of the project will be expanded on two dimensions:
Extend project in Denmark until 2030
Share learning with the parallel agreement in the UK
Replicate the project in other countries
 Ellen Macarthur Foundation, A new Textiles Economy (2017) https://www.ellenmacarthurfoundation.org/assets/downloads/publications/A-New-Textiles-Economy_Full-Report_Updated_1-12-17.pdf
WRAP (Leading partner)
In-country partners (TBC)